• Art Direction
  • Design
  • Side Hustle
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Rachael Dowers

  • Art Direction
  • Design
  • Side Hustle
  • About
  • Resume

Sharepoint

Redesign of Abelson Taylor’s SharePoint Cell Training Dashboard and Career Ladders Page


Led the redesign of two critical internal platforms to improve usability, engagement, and accessibility for employees across all levels:

SharePoint Cell Training Dashboard:
Reimagined the dashboard to streamline employee onboarding and ongoing training processes. The new design focused on intuitive navigation, and visually engaging layouts to enhance the learning experience.

Career Ladders Page:
Transformed the Career Ladders Page into a more user-friendly and visually compelling resource. Designed a modular structure that clearly outlines growth opportunities within the company, complete with role descriptions, skill requirements, and tailored development paths.

Honey Bee Cafe

Restaurant Identity System

Honey Bee Cafe is a branding and identity system for an organic, farm-to-table breakfast and lunch spot in Chicago. The design reflects the café’s mission to nourish the community and care for the environment.

Pressed Joy

Logo Design

Logo for 'Pressed Joy,' my side hustle centered around the art of pressing and preserving flowers.

Pursuit Training & Performance Gym

T-Shirt Design

Developed a bold and energetic T-shirt design for Pursuit Training & Performance Gym, capturing the brand's dynamic ethos and commitment to empowering athletes. The design seamlessly blends modern typography with a sleek, athletic aesthetic.

VMLY&R

Banner Graphics for VMLY&R Website – Employer Branding Campaign


Designed a series of impactful banner graphics for VMLY&R. These banners were strategically created to convey the agency’s core values, culture, and career opportunities, aligning with the company's employer branding goals.

Tots & Dots

Children’s Clothing Line


Vibrant and whimsical children’s clothing line that celebrates imagination and creativity, offering unique and functional apparel for babies, toddlers, and kids. The collection was thoughtfully designed to delight both children and parents, balancing aesthetics, comfort, and practicality.

Johnnie's Snack Shop

Logo Design


Logo for Johnnie’s Snack Shop, a beloved local diner celebrated for its classic comfort food and retro charm.

Abelson Taylor Poster Design

Poster Series: AbelsonTaylor Chicago Locations


Stamp poster series celebrating Abelson Taylor's iconic Chicago building locations.

Sharepoint

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Honey Bee Cafe

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Pressed Joy

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Pursuit Training & Performance Gym

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VMLY&R

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Tots & Dots

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Johnnie's Snack Shop

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Abelson Taylor Poster Design

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